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Brand assets
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Pendulum Brand Style Guide
This brand kit includes Pendulum’s logo in all required formats, as well as our graphic elements, color palette, typefaces, and current brand guidelines.
Do you want to learn how to use our brand? Get our current Brand Guidelines here!
Logo versions
The primary logo on dark background. It is to be used horizontally and centered vertically, as shown above.
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The primary logomark on dark background. It is to be used as shown above.
Logo space
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Please ensure that the logo has sufficient margins. Use half the upper circle from the logomark as a reference. This area should remain empty.
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The same margins should be applied when using only the logomark.
Colors
Tolopea
#32253E
RGB 50 / 37 / 62
CMYK 78 / 83 / 46 / 51
PANTONE® 276 C
Light Tolopea
#907EA0
RGB 144 / 126 / 160
CMYK 47 / 52 / 20 / 1
PANTONE® 7661 C
Berkeley Blue
#1B365D
RGB 27 / 54 / 93
CMYK 99 / 80 / 36 / 28
PANTONE® 534 C
Tranquil
#DAE9EB
RGB 218 / 233 / 235
CMYK 13 / 2 / 6 / 0
PANTONE® 7541 C
Bright Turquoise
#1DE7DF
RGB 29 / 231 / 223
CMYK 58 / 0 / 23 / 0
PANTONE® 3252 C
White
White
#FFFFFF
255 / 255 / 255
0 / 0 / 0 / 0
Use of colors
Uses of logo on dark tolopea background. It can be either white or tranquil.
Printing only in black and white? The logo is flexible in this regard and can be used in white on black or dark gray when necessary.
Use of logo on light tranquil background. In this situation, the logo can only be in tolopea.
Printing in color on white paper? Use the logo in tolopea. Printing in black and tolopea? Use the logo in black.
Logo
don’ts
Do not change the aspect ratio of the logo in any way. It should be scaled up and down keeping the proportions always intact.
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Do not skew or rotate the logo or any brand element. This includes patterns, text and icons.
Do not use colors in ways other than those explicitly described in the manual, even if those colors are part of the palette.
Do not add special effects to the logo, such as drop shadow or any other element that disturbs the safe zone around it or changes its properties.
Do not add any tagline. We use some but those are not included in our logo!
Do not include any gradients even if they use the brand colors. We prefer to use only solid color and the assets found in the kit.
Amplitude Brand Style Guide
Logo versions
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The primary logo on dark background. It is to be used horizontally and centered vertically, as shown above.
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The primary logomark on dark background. It is to be used as shown above.
Logo space
Please ensure that the logo has sufficient margins. Use half the upper circle from the logomark as a reference. This area should remain empty.
The same margins should be applied when using only the logomark.
Colors
Medium Aquamarine
#4EE59A
RGB 78 / 229 / 154
CMYK 70 / 0 / 62 / 0
Skobeloff
#096F6B
RGB 9 / 111 / 107
CMYK 94 / 29 / 56 / 18
Eerie Black
#1C1C1C
RGB 28 / 28 / 28
CMYK 0 / 0 / 0 / 89
Use of colors
Uses of eerie black logo on medium aquamarine background.
Printing only in black and white? This logo should be printed in black on white in this case.
Logo
don’ts
Do not change the aspect ratio of the logo in any way. It should be scaled up and down keeping the proportions always intact.
Do not skew or rotate the logo or any brand element. This includes patterns, text and icons.
Do not use colors in ways other than those explicitly described in the manual, even if those colors are part of the palette.
Do not add special effects to the logo, such as drop shadow or any other element that disturbs the safe zone around it or changes its properties.
Do not add any tagline. We use some but those are not included in our logo!
Do not include any gradients even if they use the brand colors. We prefer to use only solid color and the assets offered here.
Spacewalk Brand Style Guide
This brand kit includes Spacewalk’s logo in all required formats, as well as our color palette, fonts, and current brand guidelines.
Logo versions
The primary logo on dark gradient background. It is to be used horizontally and centered vertically, as shown above.
The primary logomark on dark gradient background. It is to be used as shown above.
Logo space
Please ensure that the logo has sufficient margins. Use the logomark’s circle diameter as a reference. This area should remain empty.
The same margins should be applied when using only the logomark.
Colors
Black
#000000
RGB 50 / 37 / 62
CMYK 0 / 0 / 0 / 100
Tolopea
#32253E
RGB 50 / 37 / 62
CMYK 78 / 83 / 46 / 51
China Rose
#AB5A6E
RGB 171 / 90 / 110
RGB 171 / 90 / 110
Papaya Whip
#FFEECD
RGB 255 / 238 / 205
CMYK 0 / 7 / 20 / 0
Use of colors
Uses of white logo on dark backgrounds.
Printing only in black and white? This logo should be printed in black on white in this case.
Logo
don’ts
Do not change the aspect ratio of the logo in any way. It should be scaled up and down keeping the proportions always intact.
Do not skew or rotate the logo or any brand element. This includes patterns, text and icons.
Do not use colors in ways other than those explicitly described in the manual, even if those colors are part of the palette.
Do not add special effects to the logo, such as drop shadow or any other element that disturbs the safe zone around it or changes its properties.
Do not add any tagline.
Please only use the specified gradient in Tolopea and Black colors and avoid incorporating any additional gradients, even if they involve other brand colors.